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THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING

dc.contributor.authorPérez Fernández, Andrea
dc.date.accessioned2023-11-24T01:00:22Z
dc.date.available2023-11-24T01:00:22Z
dc.date.issued2023-11-20
dc.identifier.urihttps://hdl.handle.net/10115/26398
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Fernández Fernández
dc.description.abstractIn this paper, we take a closer look at the interplay between a technology currently in the spotlight, Artificial Intelligence, and its application in marketing.
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights
dc.rights.uri
dc.subjectmarketing
dc.subjectartificial intelligence
dc.subjectAI
dc.titleTHE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING
dc.typeinfo:eu-repo/semantics/studentThesis
dc.rights.accessRightsinfo:eu-repo/semantics/embargoedAccess


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