Yield Revenue Management in the hotel sector
The principal objective of this investigation is to value the grade of the Yield Revenue Management (YM) and its actual situation in the hotel sector in Madrid. The loss of competitiveness and leadership that is happening in Spain and the importance that it is to the tourism sector, and even the economy, coupled with the scarcity of this research in Europe, has made this a very interesting and novel research topic. To evaluate the grade of YM implications, the hotels chosen were of 3, 4, and 5 stars situated in Madrid and were in service in 2008. The results of this work permits us (a) to propose an application model based on the expert opinion accumulated from Delphi, who permitted us to valuate the grade of development of the YM of Madrid hotels; (b) analyzes the management of the YM in Madrid hotels, through surveys given to the highest ranking in this development in independent and international franchises in Madrid; (3) identify the deficiencies, difficulties and errors encountered; (d) specify the good practices been done in the hotels; (e) suggest ideas to better the overall practices and suggest a manuel to follow in the hotel sector.
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