PROJECT FOR THE ORGANIZATION OF THE EMPORIO ARMANI SPORTSWEAR CHARITY PARADE

Abstract

This project presents a comprehensive proposal for organising a charity fashion show for Emporio Armani's sportswear line in collaboration with the association `CRIS Contra el Cancer¿. The project covers all phases of the event ¿ preparation, execution and post-event analysis ¿ with the aim of raising funds for childhood cancer research. Through this realistic simulation, it demonstrates how events can be a strategic tool for social, communication and non-profit purposes. Key aspects such as venue selection, scheduling, supplier selection, budgeting and communication strategy are included, along with an impact analysis and evaluation of results.