ETHICAL DILEMMAS AND MARKETING STRATEGIES IN THE GAMBLING INDUSTRY

Abstract

THIS PROJECT IS A STUDY OF THE GAMBLING INDUSTRY. THE STUDY ITSELF IS DIVIDED INTO 3 MAIN SECTIONS, THE THEORETICAL FRAMEWORK, WHERE COMMON KNOWLEDGE AROUND MARKETING AND ETHICS WILL BE DISPLAYED AND LEARNT; THE IN-DEEP LOOK AT THE THE GAMBLING INDUSTRY, AND A CONCLUSIVE PART WHERE ALL THE ACQUIRED KNOWLEDGE WILL BE SHOWN AND DISCUSSED. THE METHODOLOGY FOLLOWED WILL BE THROUGH CASES AND EXAMPLES THROUGH THE PROJECT. THE PROJECT ITSELF SERVES A WAY OF MIRRORING THE SOCIETY AND HOW INDIVIDUALS AND GROUPS, OR COMPANIES, BEHAVE AT THE TIME OF CHOOSING, ANALYZING, ETC. HOW TO ACT IN THE FRAME OF A COMPLICATED INDUSTRY (AS THE GAMBLING).