VIRTUAL PRODUCTION IN THE MANDALORIAN: TECHNOLOGY, HYPERTEXTUALITY, AND SEMIOTIC ISOMORPHISM

Abstract

Since its inception, audiovisual media has not always been able to faithfully translate the dramatic space and narrative from the written text to the moving image. Advances in technologies offer new tools to generate visually plausible narratives. The medium is now a mixed reality, consisting of the real world and a virtual metaverse.The present article analyses the role of emerging technologies in creating virtual elements within film narratives and their influence on the process of semiosis, both in the realm of fiction and potentially in the real world through ‘fake news’. To achieve these research objectives, a connotative-denotative and syntagmatic-paradigmatic analysis was made of a film fragment to observe the influence of digital technology on the process of audiovisual semiosis. The study found that these technologies offer new tools for the production of meaning.