Perceptions of Social Media: Do They Foster or Hinder Online Prosocial Behavior in Adolescence?

Abstract

This paper studies how the experience and perceptions of social media are related to the emission and reception of online prosocial behavior (OPB), using a cross-sectional survey study with 1299 adolescents. Our results indicated that females and non-binary individuals showed a higher frequency of OPB than males. The use of instant messaging and emoticons, the feeling of having an audience, and positive experiences all favor the emission of OPB. The frequent use of social networks and public profiles contribute to the perception of greater support, consolation, and online help from others. The anonymity provided by social networks is a factor that may inhibit online prosociality.