CASIOPEA GAMES: SUSTAINABLE MARKETING FOR WOMEN IN VIDEOGAMES.

Abstract

CASIOPEA GAMES IS AN ONLINE COMMUNITY THAT PROVIDES A SAFE ENVIRONMENT FOR VIDEOGAME LOVERS WHO SUFFER FROM TOXIC BEHAVIOURS DISPLAYED IN THEM. THE COMPANY'S MAIN GOAL IS TO PROVIDE A PLACE OF SUPPORT AND AID FOR THE COLLECTIVES THAT ENDURE THESE BEHAVIOURS DURING THEIR LEISURE TIME AND ESPECIALLY TO HIGHLIGHT WOMEN'S PRESENCE IN VIDEO GAMES. AT THE SAME TIME, DEVELOPING DIFFERENT DIGITAL MARKETING STRATEGIES TO BE ABLE TO MONETIZE THIS COMMUNITY AND SUPPORT THE TEAM DEDICATED TO ENSURING THE COMMUNITY STANDARDS.