EVENT DESIGN: "THE POWER OF LIGHT". THE PRIVATE INAUGURATION OF "SOROLLA A TRAVÉS DE LA LUZ"

Abstract

This Project develops the planning, execution and evaluation of ¿The power of light¿, a private event designed to inaugurate the exhibition Sorolla a través de la luz for its stakeholders. This paper explores cultural heritage, immersive scenography and experimental event design, it proposes an exclusive event for collectors, sponsors, institutional representatives and cultural stakeholders. With conceptual narrative, contemporary production techniques and integration of light, this proposal aims to transform the venue, Sorolla Museum, into an experience that reinforces the artistic legacy of Joaquin Sorolla.