Abstract

In this paper, we take a closer look at the interplay between a technology currently in the spotlight, Artificial Intelligence, and its application in marketing.

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Journal Title

Journal ISSN

Volume Title

Publisher

Universidad Rey Juan Carlos

URI

https://hdl.handle.net/10115/26398

DOI

Date

2023-11-20

Description

Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Fernández Fernández

Keywords

marketing , artificial intelligence , AI

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Trabajos Fin de Grado

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