COMPARATIVE ANALYSIS OF SCENOGRAPHY AND VISUAL COMMUNICATION IN THREE INTERNATIONAL FILM FESTIVALS

Abstract

This Final Degree Project presents a comparative analysis of the scenography and visual communication strategies used in three international film festivals. The study examines how scenography elements help to construct brand identity, visual coherence, and audience perception within cultural events. Through a qualitative analysis of visual resources such as stage design, spatial organization, lighting, and symbolic elements, the project highlights the role of scenography as a key communication tool in contemporary film festivals.