Abstract

This article examines China's vision of AI, its efforts to use it as a tool to promote its soft power, and the implications this has for digital diplomacy and global cultural exchange. As key findings, we highlight that through AI-powered platforms and digital diplomacy, China can adjust global narratives on sensitive issues such as human rights, economic development, and its role in global trade. China's AI expansion on the world stage serves not only as a tool for economic growth, but also as a strategic tool for enhancing its soft power. By offering technological solutions to global challenges and fostering meaningful partnerships, China is enhancing its global image as a responsible, innovative and forward-looking actor in the international community.
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This article explores how China integrates Artificial Intelligence (AI) into its soft power strategy, using it as a key instrument for digital diplomacy and international cultural projection. Through AI-powered platforms, the Digital Silk Road (DSR), and partnerships with the Global South, Beijing aims to shape global narratives on sensitive issues such as human rights, economic development, and its role in world trade — positioning itself as a responsible, innovative, and forward-looking global actor. The authors highlight the use of AI in algorithmic diplomacy, TikTok, intelligent surveillance, smart cities, and technology exports as mechanisms to expand China’s cultural and technological influence, while competing with the West in global AI governance.

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Valle de Frutos, S., Wang, Yi; Liang Den. "A vision from China on Artificial Intelligence. Implications for Soft Power in Global Cultural Exchange", Revista UNISCI / UNISCI Journal, no. 67 (January 2025): 155-201: https://www.unisci.es/wp-content/uploads/2025/01/UNISCIDP67-6SONIA.pdf

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