ANALYSIS OF THE CORPORATE COMMUNICATION OF NUDE PROJECT¿S CREATIVE DIRECTOR

Abstract

This paper analyses the evolution of the corporate communication of the brand Nude Project, with a specific focus on the work of its creative director, Bruno Casanova. Through the study of visual identity, branding strategies and digital communication, it examines how the brand has built its image and how it has evolved since Casanova took on this role. To do this, an analysis of the brand's corporate communication, social media content, interviews and bibliographical references on branding and urban fashion will be used.