Abstract
This document presents the creation and execution of a charity auction
event developed in response to the DANA phenomenon that occurred this past year
in Valencia. It outlines the strategic, coordination and implementation process
aimed to raise awareness and funds to support those affected by this meteorological
disaster.
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Universidad Rey Juan Carlos
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Description
Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2024/2025. Directores/as: Patricia Labrador Ballestero



