Abstract

This thesis analyzes the role of distribution technology in boutique hotels, focusing on how digital tools influence visibility, competitiveness, direct bookings, and dependency on intermediaries. Through two comparative case studies, the research explores how different boutique hotels use distribution channels and technology to adapt their market context and strengthen their long-term performance.

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Universidad Rey Juan Carlos

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https://hdl.handle.net/10115/449418

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Date

2026-06-18

Description

Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2025/2026. Directores/as: María Teresa Feito Higueruela

Keywords

Distribution technology , boutique hotels , case study , strategy

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Trabajos Fin de Grado

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