DESIGN AND EXECUTION OF THE EVENT DIOR ENIGMA: MASQUERADE COUTURE FOR THE LAUNCHING OF THE FALL/WINTER 2025 COLLECTION

Abstract

This final project analyzes the organization and execution of the event ¿Dior Enigma: Masquerade Couture,¿ an exclusive gala that blends haute couture with the sophistication of Venetian masquerade balls. It meticulously examines all aspects of event planning, from initial conception to final execution, providing a comprehensive overview of the elements required to carry out such an event. It details the event's objectives, target audience, programming, development team, catering strategy, budget, and marketing plan, including the communication, promotion and evaluation strategies.