Abstract

The aim of this paper is to investigate and analyse the effect of social media¿particularly platforms like TikTok¿on travel decision-making and its role in shaping awareness around sustainable tourism. The study explores how travelers are influenced by content they see online, how different age groups interact with platforms when planning trips, and whether social media is effectively promoting responsible travel behavior.

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Publisher

Universidad Rey Juan Carlos

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https://hdl.handle.net/10115/337157

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Date

2025-06-13

Description

Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2024/2025. Directores/as: Emilio Pedro Velasco Bartolomé

Keywords

social media , tourism , sustainability

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Trabajos Fin de Grado

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