INFLUENCE OF SOCIAL MEDIA ON CONSUMER BEHAVIOR TOWARDS SOCIAL SUSTAINABLE TOURISM

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dc.contributor.authorClérigo Calvo, Inés
dc.date.accessioned2026-06-23T06:05:34Z
dc.date.issued2025-06-13
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2024/2025. Directores/as: Emilio Pedro Velasco Bartolomé
dc.description.abstractThe aim of this paper is to investigate and analyse the effect of social media¿particularly platforms like TikTok¿on travel decision-making and its role in shaping awareness around sustainable tourism. The study explores how travelers are influenced by content they see online, how different age groups interact with platforms when planning trips, and whether social media is effectively promoting responsible travel behavior.
dc.identifier.urihttps://hdl.handle.net/10115/337157
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccess
dc.subjectsocial media
dc.subjecttourism
dc.subjectsustainability
dc.titleINFLUENCE OF SOCIAL MEDIA ON CONSUMER BEHAVIOR TOWARDS SOCIAL SUSTAINABLE TOURISM
dc.typeinfo:eu-repo/semantics/studentThesis

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