Bitcoin Investment Strategies Based on Google Trends and AI Models

Simple item page
dc.contributor.authorGómez Martínez, Raúl
dc.contributor.authorMartínez Navalón, Juan Gabriel
dc.contributor.authorPrado Román, Camilo
dc.date.accessioned2026-01-16T13:01:49Z
dc.date.issued2022-06-30
dc.date.updated2026-01-15T15:57:12Z
dc.description.abstractThe evolution of the price of bitcoin has captured the attention of ana-lysts in recent years. But how can a cryptocurrency be valued? Given that the price is linked to expectations, we propose, in this paper, to predict the trend of bitcoin using Google Trends as an explanatory variable. To do so, we develop two alternative algorith-mic trading systems that buy or sell bitcoin depending on whether the searches for this term in Google in-crease or decrease. The approach is powered using artificial intelligence. The results of these trading systems are positive and show that trading strategies can be implemented based on investors' mood about an asset, in this case measured through Goog-le Trends. The use of artificial intelli-gence in trading is new and this is an example of its potential.
dc.formatapplication/pdf
dc.identifier.citationGómez Martínez, R., Martínez Navalón, J. G., & Prado Román, C. (2022). Bitcoin Investment Strategies Based on Google Trends and AI Models. Tripodos, (52), 129–141. https://doi.org/10.51698/tripodos.2022.52p129-141
dc.identifier.doi10.51698/tripodos.2022.52p129-141
dc.identifier.issn1138-3305 (ISSN paper)
dc.identifier.issn2340-5007 (ISSN electronic)
dc.identifier.otherhttps://tripodos.com/index.php/Facultat_Comunicacio_Blanquerna/article/view/795
dc.identifier.publicationfirstpage129
dc.identifier.publicationissue52
dc.identifier.publicationlastpage141
dc.identifier.publicationtitleTripodos
dc.identifier.urihttps://hdl.handle.net/10115/145817
dc.language.isoen
dc.publisherBlanquerna School of Communication and International Relations. Ramon Llull University.
dc.relation.isformatofhttps://doi.org/10.51698/tripodos.2022.52p129-141
dc.relation.ispartofTrípodos.Com. Revista Digital De Comunicació, 2022, 52, 52, 129-141
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 Internationalen
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/
dc.sourceTrípodos.Com. Revista Digital De Comunicació
dc.subjectbitcoin
dc.subjectinvestors’ mood
dc.subjectGoogle Trends
dc.subjectartificial intelligence
dc.subjectalgorithmic trading systems
dc.titleBitcoin Investment Strategies Based on Google Trends and AI Models
dc.typearticle
dc.type.hasVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85

Files

Original bundle

Now showing 1 - 1 of 1
Name:
adminTripodos,+010_52_F02_Gomez&Co.pdf
Size:
1.02 MB
Format:
Adobe Portable Document Format
Download

License bundle

Now showing 1 - 1 of 1
Name:
license.txt
Size:
2.96 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Artículos de Revista