DESIGN OF A TOURISM EXPERIENCE COMPANY IN THE SWISS ALPS: INTEGRATION OF DIGITAL TOOLS AND ACTIVE TOURISM

Abstract

This Bachelor¿s Thesis designs a tourism experience company in the Swiss Alps by combining active tourism, digital tools and customer experience. It analyses the alpine tourism context, current market trends, service design, digital strategy, basic financial feasibility and risk management. Overall, the project shows that a differentiated, experience-based tourism model could be coherent and potentially viable if it maintains clear positioning, cost control and reliable local partnerships.