A literature review on artificial intelligence and its role in enhancing employee engagement in human resource management

Abstract

This chapter explores the transformative potential of artificial intelligence (AI) in enhancing employee engagement within human resource management (HRM). Guided by the PRISMA approach, it reviews the applications, benefits, and challenges of integrating AI technologies such as predictive analytics, generative AI, and explainable AI (XAI) into HR practices. The analysis highlights how these tools personalize employee experiences, optimize workloads, and improve decision-making while addressing ethical concerns, transparency, and organizational resistance. By examining trends like generative AI's role in personalization and real-time feedback, the chapter underscores AI's ability to reshape HRM, foster inclusivity, and support sustainable workforce engagement. Combining theoretical frameworks with practical insights, it offers a comprehensive perspective on AI's role in creating adaptive HR strategies.