EXPERIENTIAL AND EVENT MARKETING IN THE BEAUTY INDUSTRY: THE CASE OF RHODE

Abstract

This paper analyzes the impact of experiential and digital marketing strategies within the beauty industry, using Hailey Rhode Bieber's brand, Rhode, as a case study. Reviewing academic sources from the fashion and beauty sectors, this document evaluates tools such as pop-up stores and collaborations with influential figures on social media, to understand how they contribute to brand awareness and consumer engagement.