EXPERIENTIAL AND EVENT MARKETING IN THE BEAUTY INDUSTRY: THE CASE OF RHODE

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dc.contributor.authorRocha Pijal, Arianna Solange
dc.date.accessioned2026-06-24T14:03:37Z
dc.date.issued2025-11-18
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2025/2026. Directores/as: Cristina Figueroa Domecq
dc.description.abstractThis paper analyzes the impact of experiential and digital marketing strategies within the beauty industry, using Hailey Rhode Bieber's brand, Rhode, as a case study. Reviewing academic sources from the fashion and beauty sectors, this document evaluates tools such as pop-up stores and collaborations with influential figures on social media, to understand how they contribute to brand awareness and consumer engagement.
dc.identifier.urihttps://hdl.handle.net/10115/390437
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccess
dc.subjectMarketing
dc.subjectMarketing experiencial
dc.subjecteventos
dc.subjectmarcas de belleza
dc.subjectindustria de belleza
dc.subjectcomunicación
dc.subjectRhode.
dc.titleEXPERIENTIAL AND EVENT MARKETING IN THE BEAUTY INDUSTRY: THE CASE OF RHODE
dc.typeinfo:eu-repo/semantics/studentThesis

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