Abstract
This study explores the importance of integrating art as a central element in today¿s marketing strategy. In a world saturated with stimuli, a society ruled by rapid consumerism and trends that change daily, art emerges as an indispensable tool in any brand strategy, an ally capable of transforming marketing into an emotionally connected and memorable experience for the consumer.
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Universidad Rey Juan Carlos
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Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2024/2025. Directores/as: Ana Pilar Vico Belmonte
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art , creativity , aesthetic , advertising , design , emotions , marketing tool , differentiation , marketing strategy
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