HOW ART INFLUENCES THE CREATIVE PROCESS OF MARKETING

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dc.contributor.authorDe Mingo Sancho Roman, Sara
dc.date.accessioned2026-06-23T07:07:51Z
dc.date.issued2025-06-16
dc.descriptionTrabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2024/2025. Directores/as: Ana Pilar Vico Belmonte
dc.description.abstractThis study explores the importance of integrating art as a central element in today¿s marketing strategy. In a world saturated with stimuli, a society ruled by rapid consumerism and trends that change daily, art emerges as an indispensable tool in any brand strategy, an ally capable of transforming marketing into an emotionally connected and memorable experience for the consumer.
dc.identifier.urihttps://hdl.handle.net/10115/339297
dc.language.isoeng
dc.publisherUniversidad Rey Juan Carlos
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccess
dc.subjectart
dc.subjectcreativity
dc.subjectaesthetic
dc.subjectadvertising
dc.subjectdesign
dc.subjectemotions
dc.subjectmarketing tool
dc.subjectdifferentiation
dc.subjectmarketing strategy
dc.titleHOW ART INFLUENCES THE CREATIVE PROCESS OF MARKETING
dc.typeinfo:eu-repo/semantics/studentThesis

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