MADRID, FROM HISTORIC CENTER TO WORLD CAPITAL OF TOURISM

Abstract

THIS WORK STUDIES THE TRANSFORMATION OF MADRID FROM A CITY WITH A RICH HISTORICAL LEGACY INTO ONE OF THE WORLD'S MOST POPULAR TOURIST DESTINATIONS. THE PROJECT ADDRESSES KEY ASPECTS SUCH AS ITS CULTURAL HERITAGE, THE IMPROVEMENT OF ITS INFRASTRUCTURE, THE HOSTING OF MAJOR EVENTS AND THE PROMOTIONAL STRATEGIES THAT HAVE BOOSTED ITS INTERNATIONAL RECOGNITION. IT ALSO ANALYSES THE ECONOMIC IMPACT OF TOURISM ON THE CITY AND THE CHALLENGES IT FACES IN THE FUTURE, SUCH AS SUSTAINABILITY AND MANAGING THE GROWING FLOW OF VISITORS.