Abstract

This Final Degree Project presents the case study of the Christmas Party organized by Vodafone. It analyzes the complete process of design, planning, crisis management and execution of the event. The paper highlights how a weather emergency required the relocation and total redesign in record time.

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Journal Title

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Volume Title

Publisher

Universidad Rey Juan Carlos

URL external

URI

https://hdl.handle.net/10115/347597

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Date

2025-06-30

Description

Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2024/2025. Directores/as: Gijs Versteegen

Keywords

Corporate events , contingency planning , crisis management , event production , situational leadership , themed experiences

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Trabajos Fin de Grado

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