THE MUSIC INDUSTRY AFTER SOCIAL MEDIA¿S IMPACT

Abstract

This paper analyzes the essential role that social media plays in contemporary music promotion. To contextualize this phenomenon, it examines the evolution of the music industry from the physical formats to the rise of streaming and digital transformation; which has redefined the processes of consumption, distribution, and promotion. By studying platforms such as Instagram, TikTok, X, and YouTube, the project explores how these tools enable artists to connect directly with their audiences, build their artistic identity, and adapt their strategies to a dynamic and highly competitive digital environment.