Abstract

This article analyses the professional routines of health journalists in Spain, and their role in tackling disinformation in health reporting targeted at people over the age of 74. It is based on the premise that this age group, being highly exposed to health issues and particularly vulnerable to health-related misinformation, requires content that is tailored, reliable and easy to understand. The research adopts an exploratory-descriptive approach through a self-administered questionnaire addressed to health journalists belonging to professional associations and working in both general and specialist media outlets. As this is an ongoing study, the preliminary results indicate that these professionals report applying rigorous verification mechanisms, which suggests a trend within the surveyed group towards the consolidation of practices against disinformation. The findings also reveal a preference for informative styles that avoid sensationalism and prioritise clarity, although there remains a tendency towards high-impact topics and those linked to media figures. In contrast, attention to the informational needs of older adults is limited and addressed only occasionally. The study concludes that, although the interviewed professionals consider that health journalism in Spain maintains high standards of rigor, it still faces the challenge of systematically adapting its communicative practices to the needs of vulnerable audiences.
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El artículo analiza las rutinas profesionales de los periodistas de salud en España y su rol en la lucha contra la desinformación en la cobertura de contenidos sanitarios dirigidos a personas mayores de 74 años. Este grupo demográfico, vulnerable por su alta exposición a temas de salud y al riesgo de bulos, requiere información fiable, adaptada y comprensible. El estudio adopta un enfoque exploratorio-descriptivo mediante un cuestionario autoadministrado a 30 periodistas de salud afiliados a la Asociación Nacional de Informadores de la Salud (ANIS) y de medios generales/especializados. Los resultados preliminares destacan que los periodistas consultados afirman utilizar mecanismos de verificación rigurosos (consulta a expertos, bases de datos oficiales), preferencia por estilos explicativos sin sensacionalismo y uso de fuentes científicas, aunque la adaptación específica a mayores de 74 años es limitada (solo el 17% lo considera frecuentemente). Se priorizan noticias de alto impacto (enfermedades graves en figuras públicas, novedades científicas), pero hay escasa atención a necesidades crónicas como prevención de enfermedades o servicios sanitarios para ancianos. El estudio valida parcialmente hipótesis sobre rigor profesional, pero urge estrategias de personalización para audiencias vulnerables, fortaleciendo así la resiliencia informativa frente a la desinformación en un contexto de envejecimiento poblacional y brecha digital.

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Benito Cabello, Mario F.; Montes Rodríguez, Gustavo & López Marcos, Casandra (2026). Disinformation and Journalistic Routines in Health Reporting: A Study of Professional Practices in the Coverage of Health Content Aimed at People over 74. Journalism and Media, 7(1), 18. https://doi.org/10.3390/journalmedia7010018

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