THE IMPACT OF MARKETING STRATEGIES ON THE GLOBAL SUCCESS OF THE TWILIGHT SAGA

Abstract

This TFG focuses on the Twilight saga from a marketing perspective. I have decided on a research plan that analyzes the impact of marketing strategies on the success of the franchise at a global level. The methodology is a literature review and case study analysis. My goal is to analyze the marketing campaigns used during the release of the films, the growth of the fandom, and the use of social media and spin-off products to maintain interest in the franchise.