Rodríguez Mendizábal, Guillermo2024-06-302024-06-302024-06-26https://hdl.handle.net/10115/35877Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Lucía Galicia SanguinoThis project aims to analyze and compare two significant mergers and acquisitions (M&A) in the automotive industry: the merger between Daimler-Benz and Chrysler and the acquisition of Porsche by Volkswagen. The objective is to understand the strategic objectives, financial and operational impacts, and lessons learned from these cases.engMergeAcquisitionVolkswagenDaimlerValuepracticesstrategiesobjectivescultureimpactintegrationinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess