González Díaz, Raquel2023-11-212023-11-212023-11-15https://hdl.handle.net/10115/26216Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Alberto Tomás Delso VicenteThe design and development of a commercial website based on storytelling focuses on creating an e-commerce website for a real clothing company called Enfurecidísima. The creation of Enfurecidísima will be shaped by research into the user experience using narrative elements. With the aim of examining the user experience in-depth, making them feel more "enfurecidísimo" than ever.engUser experienceStorytellingUser interfaceMarketingUser researchinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess