Sánchez Ruiz, Alba2024-06-282024-06-282024-06-24https://hdl.handle.net/10115/35569Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Cristina Figueroa DomecqThe music events industry is experiencing a period of constant growth, becoming a significant contributor to both the global economy and cultural life. This thesis presents a research project with the objective of identifying the extent to which professionals and organizers of music festivals are aware of the factors that motivate society in their decision to attend these events. This comprehensive examination can contribute to the improvement of event planning, thus ensuring their subsequent success.engmusic festivaleventsmotivationatendeesexperience.info:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess