Morales Casanovas, María2024-03-192024-03-192024-03-07https://hdl.handle.net/10115/31163Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Patricia Labrador BallesteroThis final degree project explores the role of corporate events as a communication tool. The project studies how a good management and a strategically planned corporate events impact employee commitment. It shows how well defining the objectives and management of the event and aligning them to organizational goals and the corporate image can get the company to send various and different messages.engstrategycorporate culturejob satisfactiontarget audiencecommitmentinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess