Rodriguez De Ferrater, Alejandro2024-06-202024-06-202024-06-14https://hdl.handle.net/10115/34322Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Coro Jiménez Arellano JuanenaThe purpose of this final work is to examine the trends in the use of digital marketing in the fashion industry. in particular, it will focus on possible differences between brands targeting luxury consumers and brands targeting middle-class consumers.engFashionLuxuryMass consumersInstagramTikTokDigital MarketingBrandsinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess