Sánchez García, María2024-11-182024-11-182024-11-14https://hdl.handle.net/10115/41754Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2024/2025. Directores/as: Gijs VersteegenThis project examines the development of the VIP area at Real Madrid¿s Champions League matches. It focuses on enhancing the guest experience through exclusive amenities, premium seating, and tailored services. The study also addresses logistical challenges and how the VIP experience aligns with Real Madrid¿s brand standards to meet the expectations of high-profile attendees.engVIPFootballHotelEXPERIENCEinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess