Parolisi Ricardo, Giancarlo2024-07-132024-07-132024-07-10https://hdl.handle.net/10115/37837Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Fernández FernándezThis investigation analysis has as a main objective to analyse all the marketing strategy implement for Colombian coffee, since the country started to trade with it. It consists of first, a secondary research, based on multiple scientific documentation, secondly a primary research, based on a questionnaire to evaluate the habits of coffee consumers and three-in depth interviews to understand better the value chain.engCreative Commons Atribución-CompartirIgual 4.0 Internacionalhttps://creativecommons.org/licenses/by-sa/4.0/legalcodeCoffeeColombiaMarketingValue chainBrand buildinginfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/openAccess