Pérez Fernández, Andrea2023-11-242023-11-242023-11-20https://hdl.handle.net/10115/26398Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Fernández FernándezIn this paper, we take a closer look at the interplay between a technology currently in the spotlight, Artificial Intelligence, and its application in marketing.engmarketingartificial intelligenceAIinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess