Metola Gutierrez, Cristina2023-11-092023-11-092023-11-08https://hdl.handle.net/10115/25761Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Cristina Figueroa DomecqThe Michelin stars are a system for cataloguing restaurants that provide worldwide recognition. In this paper we will carry out an analysis of the influence it can have on a gastronomic restaurant, which will be completed with a case study on the business model created by Dani García after rejecting his three Michelin stars following the "7ps Marketing Mix" strategy.engMichelin GuideGastronomic RestaurantFine-Dining RestaurantsDani GarcíaMarketing Mixinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess