Ivanova Belyanova, Poli2023-11-302023-11-302023-11-25https://hdl.handle.net/10115/26741Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Vera GelashviliThis thesis includes a comprehensive marketing plan for the brand Butik, a distributor of home services, aiming to enhance its brand presence and reach its target audience effectively. It includes an analysis of the concept of the brand and its identity, as well as the current market landscape the brand is operating in, identifying its key competitors and market trends. The plan analyses the micro and macro environment, identifying Butik¿s strengths and weaknesses, as well as external opportunities and threats.The proposed digital marketing strategy is designed to increase brand awareness, reach and customer engagement while driving conversions and loyalty. Specific objectives are set and different marketing strategies designed, including timing, budget and monitoring.engmarketing dititalmarketing analysisdigital marketing strategybrand awarenessmicro and macro environment analysisbrand identityinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess