Chafki De La Rosa, Noor2023-07-272023-07-272023-07-27https://hdl.handle.net/10115/24025Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2022/2023. Directores/as: Ana Luisa Reyes MenéndezThe objective of this research is to find out how consumers react to the visual stimuli offered by marketing. Through colors, shapes, forms, figures, and tools, marketers can "manipulate" the consumer's brain to get them to make the decision to buy. The ultimate goal of this work is to find the different reactions between men and women to visual marketing and to see the preferences and decisions they would make in different situations.engsightvisual marketingneuromarketingvisual attentioninfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess