Appendix to A Primer on Out-of-the-Box AI Marketing Mix Models

Estevez, MacarenaBallestar, María TeresaSainz, Jorge2024-11-132024-11-132024-10-31https://hdl.handle.net/10115/41524engCC0 1.0 Universalhttp://creativecommons.org/publicdomain/zero/1.0/Appendix to A Primer on Out-of-the-Box AI Marketing Mix Modelsinfo:eu-repo/semantics/preprintinfo:eu-repo/semantics/embargoedAccess