Giménez Monedero, María2023-07-182023-07-182023-06-16https://hdl.handle.net/10115/23037Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2022/2023. Directores/as: Aránzazu Burgos MonescilloThroughout this Bachelor's Thesis, a study has been conducted on communication, communication development, vaccine communication, and the communication and strategy of the Balmis Vaccine Institute. After completing this work, it has been concluded how important vaccine communication is and how to approach it, as we have witnessed the consequences of misinformation during a global pandemic and its impact on society.engcommunicationdigital communicationvaccine communicationstrategiesupdates..info:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess