Cardona Rubio, María2024-06-242024-06-242024-06-21https://hdl.handle.net/10115/34786Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Gijs VersteegenThis Final Degree Project proposes a strategic plan for the organization and management of the launch event of Rabanne's new makeup line. The objective of the proposed event is to present the new collection as part of Rabanne's rebranding process. The plan includes a description of the event, a communication plan, the organization of the event, including the program, etiquette and invitations, an analysis of the scenography and a contingency plan. It also includes a complete detailed budget and an evaluation of the estimated project's profitability, providing a comprehensive view to ensure the success of the event.engeventRabanne makeuplaunch eventstrategic planningevent managementinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess