Chhatwani Serrato, Shayna2024-06-262024-06-262024-06-20https://hdl.handle.net/10115/35055Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Leyre De Cepeda AparicioThis TFG proposes to explore communication strategies and the organization of a Press Day event to promote Guess Jeans. It will focus on how Guess Jeans, recognized for its innovation in denim and led by Nicolai Marciano, can use press events and communication strategies to reinforce its legacy and promote its commitment to sustainability. The study seeks to offer a practical approach to maximize the visibility and impact of the brand in the contemporary market, highlighting its Californian essence and adaptability to current trends.engCommunication StrategiesGuess JeansPress DaySustainabilityFashion MarketAudience Engagement.info:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess