Contreras Learte, Silvia2024-11-162024-11-162024-11-12https://hdl.handle.net/10115/41669Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2024/2025. Directores/as: Santana Lois Poch ButlerThis Final Degree Project analyses the importance of storytelling in corporate communication, with a focus on Hackio, a tech school. In a world oversaturated with messages and advertising, differentiating oneself from the competition is key for any organization. Through the theoretical and practical application of storytelling, it examines how this tool can strengthen both the external and internal communication of any company, creating an emotional connection with the target audience and at the same time fostering a solid organizational culture aligned with the company's values.engStorytellingCorporate CommunicationHackioEmotionalCohesioninfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess