Martínez-Pastor, EstherNicolás-Ojeda, Miguel Ángel2023-12-142023-12-142021Esther Martínez-Pastor & Miguel Ángel Nicolás-Ojeda (2021) Representation of children and families in TV toy advertisements: a comparative study of Israel, Britain, and Spain, Israel Affairs, 27:3, 517-533, DOI: 10.1080/13537121.2021.19155971353-7121https://hdl.handle.net/10115/27267This article offers a comparative overview of the representation of children and families in TV toy advertisements in Israel, Britain and Spain. It focuses on identifying the similarities and differences between the ads tasked with representing children in relation to specific products in different cultural environments. To a lesser extent, the article contributes, through its data, to exploring how advertisements adapt to each of the social and cultural realities in countries with different cultures.engAttribution-NonCommercial 4.0 Internationalhttps://creativecommons.org/licenses/by-nc/4.0/Advertisingtoys;childrenfamilytelevisionIsraelBritainSpaininfo:eu-repo/semantics/article10.1080/13537121.2021.1915597info:eu-repo/semantics/openAccess