Martín Cano, Lourdes2024-06-212024-06-212024-06-17https://hdl.handle.net/10115/34479Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Álvaro Rodríguez PobleteThe Japanese business culture is quite complex, and its intricacies and values heavily influence commercial interactions. Along this investigation it will be discussed corporate communication strategies employed by companies to establish successful business relationships in the Japanese context. This includes studying the importance of courtesy, respect for hierarchy, indirect communication, and other cultural aspects impacting business transactions. I could analyze practical cases and examples of companies that have effectively adapted to the Japanese business culture, providing valuable insights for organizations seeking success in the Japanese market. It is noteworthy how Western companies emulate such values. Additionally, exploring how Western business leaders adapt their communication strategies to build strong relationships and gain trust in Southeast Asian/Japanese business environments, and how they incorporate elements of Asian cultural protocols into their marketing and corporate communication strategies to strengthen connections with local consumers.engCommunicationNemawashiWaKeigoReputationinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess