García Moreno, Ana Beatriz2023-11-092023-11-092023-11-08https://hdl.handle.net/10115/25759Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: Cristina Figueroa DomecqAn overview of the necessary technologies and developments for the evolution of the metaverse in the internal marketing scope; by analyzing the existing literature, examining different case studies of the dominant enterprises, and carrying out a quantitative analysis to conclude Generation Z opinion.engmetaverseinternal marketingGeneration Zinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess