Bacit Labajo, Alessandra Brielle2024-06-282024-06-282024-06-24https://hdl.handle.net/10115/35559Trabajo Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2023/2024. Directores/as: María Fernández FernándezThe objective of this undergraduate thesis, titled ¿Product Placement in Korean Dramas as an Effective Tool for Brand Positioning¿, is to examine how product placement in Korean Dramas can serve as an effective tool for brand positioning. The study intends to achieve this goal through a detailed analysis of different literature reviews and case studies.engProduct placementSouth KoreaK-dramaHallyuBrand positioningExamples of product placementSamsungSubwayinfo:eu-repo/semantics/studentThesisinfo:eu-repo/semantics/embargoedAccess