Bayarri Toscano, Gabriel2025-01-312025-01-312022-03-22Bayarri, G. (2022). The rhetoric of the Brazilian far-right, built in the streets: The case of Rio de Janeiro. The Australian Journal of Anthropology.1035-8811https://hdl.handle.net/10115/73637This article is an ethnographic exploration of the construction of far-right rhetoric in Brazil. It begins with a description of events on the final day of the 2018 election, when Jair Messias Bolsonaro won the presidency. To contextualise this scene, I analyse how far-right rhetoric was articulated in the Brazilian public sphere from June 2013 until 2018, specifically in the state of Rio de Janeiro, through a series of key events that were fundamental in constructing far-right identity claims and collective mobilisation into an anti-corruption and militarised rhetoric in the electoral campaign. The article shows the importance of these specific events in developing what became the ‘Bolsonarist rhetoric’—or Bolsonarismo—as part of a broader international politics of disaffection.enBrazilchain of equivalencesfar-right rhetoricpolitical anthropologypolitical electionsArticlehttps://doi.org/10.1111/taja.12421info:eu-repo/semantics/embargoedAccess